The reappropriation of time in television: How traditional qualities of broadcast media are being adopted by their video-on-demand services

Abstract As on-demand media claim an increasing amount of the time we spend on digital media, traditional broadcasters have adopted video (VoD) services as a means presenting their programmes. This article analyses two Danish VoD offered by legacy – that is, BVoD services. It argues features broadcast television, to communicate liveness and immediacy, are reappropriated in publishing practices With analytical focus use temporal paratexts, finds whereas both emphasise immediacy practices, they apply different expressing qualities. These differences can be attributed organisational differences. Finally, concludes competitiveness, distinctiveness, public service identity explanatory factors for reappropriation time-structured DRTV TV 2 Play.